Portfolio

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PROJECT
:
Volunteering for the first-ever TEDxWolverhampton: TEDx Wolverhampton – Mind the Gap – Building Bridges

OUTCOME:
Alongside two fellow Creative & Professional Writing students, we took notes, minuted and interviewed for the entirety of the event to produce a live blog on the TEDxWolverhampton official Website, recapping the event for anyone who couldn’t make the one-day event to encourage and promote Wolverhampton for future TEDx events.

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I also blogged about my personal experiences of this momentous event here.

 

bluejayphotography

PROJECT:
Professional copy needed for various pages of a newly branded photography website to highlight products and service offers including – introduction (landing page), gallery, about us, packages and service pages.

OUTCOME:
The copy was used on the website.

 

 

Light House Cinema Wolverhampton

PROJECT:
To do a short review for a selected film for the Light Media Centre intended for their website/social media pages. The film was chosen to highlight the independent cinema’s unique and international offering.
This project was in conjunction with the Writing Futures module at the University of Wolverhampton.

OUTCOME:
The copy was sent to the client.

 

Tigers
Image courtesy of Tigers – Facebook page.

 

Monday 25th March 2019 – 6pm showing.

 

Tigers – Can a salesman be a hero?

A review by Charlotte Ford.

Tigers is a retelling of one man’s traumatic journey to blow the lid off baby milk formula sales in Pakistan. It explores the sales of Nestlé baby products and practices that led to infant deaths through bribery, ignorance and corruption. The film is based on real-life whistle-blower Syed Aamir Raza, who was employed in Pakistan by Nestlé, now living in Canada for his own safety and security.

The film (originally released in 2014) is known mostly on the arts and indie film circuits, which is why it was a great opportunity to be able to catch it at the Light House, my local independent cinema, for myself.

Opening with a powerful statement “Where does your story start?” we are thrown into Ayan’s narrative: his life, his loves and his dreams. We see a family man trying to better his circumstances in Pakistan, winning a coveted job at Nestlé, a big company that offers good pay, before seeing the spiralling journey he endures to put things right. The film centres on themes of loyalty and trust and questions the role big corporations have in their consumers’ welfare. We see the real-life impact of infant death portrayed on screen: footage showing how the lack of clean water, education and overprescribing of Nestlé products led to high infant mortality rates.

Tigers uses its platform to highlight how taking on big corporations is difficult. The film parodies the idea that they shouldn’t use Nestlé’s real branding and logo. Instead, they call it Lastavita, which the image on screen instantly changes to. It’s a clever reminder of the politics within an artistic portrayal, the fearmongering and legal issues they could face, the filmmakers reminding us that the fight still isn’t over.

Overall, watching Ayan’s story unravel on the screen over 90 minutes felt like we’d been with him for every step of his journey. We’d felt his pain through the years of separation from his family, his character being assassinated by Nestlé’s legal team and his anguish over the difficulty of doing the right thing – not letting any other baby die needlessly.

 

For more information on this story please go to the following website:
www.babymilkaction.org/tigers

 

 

Light House Cinema Wolverhampton

PROJECT:
To do a ‘spotlight segment’ on one of the media centre’s regular groups, the Monthly Movie Meet-Up group, who use the facilities regularly and were keen to invite new members and explain their group. I went along to one of their screenings and interviewed the group.
This project was in conjunction with the Writing Futures module at the University of Wolverhampton.

OUTCOME:
The copy was sent to the client.

 

Community Spot-Light – Monthly Movie Meet-Up

When local members of the University of the Third Age (U3A) found out the Light House needed help, they took immediate action.

Starting with just a few people volunteering, before long over £400 had been raised to support the Light House. They rallied round and founded the Monthly Movie Meet-Up group, which meets once a month on a Monday to watch a film together. After the screening the group takes the opportunity to discuss the film and socialise in the Light House’s various spaces, with snacks and drinks from the Lock Works Café & Bar, increasing the footfall in the previously, quiet Monday evenings.

The group has developed with time and hopes to continue to grow and make everyone, any age, feel welcome.

 

When asked why they were so passionate about Light House the group answered:

We love it here and want more people to know about this place… it needs bums on seats”

I feel safe and welcomed here, I could come to a film on my own and not worry, it’s a community

“...it helps that I can have a glass of good wine with a good film”

We want more people to see it, it’s a historic, unique place

You just don’t get this experience in the big multiplex cinemas

 

If you would like to find out more or to pop along to the next Monthly Movie Meet-Up, check the programme here for the next showing or get in touch here.

 

 

PROJECT:
Professional copy needed for an ‘About’ page of a creative company website to explain their unique offering and services.

OUTCOME:
The copy was used on the website.

https://cerotreees.com/333 

 

 

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PROJECT:
Poetry competition for a local film festival – a theme of homelessness or to do with the charity CRISIS.

OUTCOME:
Poetry printed in the festival programme.

 

Can you imagine what it’s like to have
only what you can carry on your back?

Relying on strangers – some kind, some not. Seventeen times
more likely to be physically attacked, because of

Insistence and ignorance that you must be a drug user
or to blame in some way, not running from an abuser or that

Simply put you have no safe place to call home. You
are isolated, shamed, a nuisance they moan,

In their eyes, they don’t see a victim –
because you don’t always appear in their statistics.

So their backs are turned in ignorance, fear, denial is bliss
if that’s not a crisis – I don’t know what is.

I was also invited to attend the festival and wrote a blog recapping the night here.

 

 

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PROJECT:
Rewrite copy on company profile (ExtraEXP) on Twitch & write short RPG style villains/story for the chatbot.

OBJECTIVE:
Make rules and company objectives clear and understandable, with additional story content for interactive chatbot functionality, adhering to Role Playing Game tropes – such as Dragons, Knights & Undead etc. The tone should be light and simple.

Extraexp Twitch Page

 

 

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*Spec – speculative work

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(SPEC) PROJECT:
Email marketing, short copy for a clothing company

OBJECTIVE:
to promote new stock & various departments
EMAIL SUBJECT LINE: Pumpkin spice & everything nice – Hello Autumn

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3

4

(SPEC) PROJECT:
Website copy, covering ‘About Us’ sections and summary of ‘Services’

OBJECTIVE:
To explain concisely and professionally the company’s history, whilst avoiding jargon and keeping a light friendly tone.

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(SPEC) PROJECT:
Brochure/pamphlet copy, advertising writer’s event (festival).

OBJECTIVE:
To list all programmed events and sellers, explaining the proceedings of the weekend in an exciting and welcoming manner – encourage participation and entry.

pamphlet 1pamphlet2

 

get to know epilepsy banner

(SPEC) PROJECT:
Interview article

OBJECTIVE:
Interviewing an individual with epilepsy, highlighting the condition and sources for more information on epilepsy.
SERIES NAME: Get to know: Epilepsy

 

Photo of Mrs. Worsey

An interview with Sharon Worsey – By Charlotte Ford.

So what is it?

Epilepsy is a diagnosed condition which affects the brain. Seizures are commonly associated with the condition, although there are many types of seizure, not all seizures will look the same.

‘In the UK, 87 people are diagnosed with epilepsy. Only 52 per cent of people with epilepsy in the UK are seizure-free. It is estimated that 70 per cent could be seizure-free with the right treatment.’ www.epilepsy.org.uk

I talked to Sharon Worsey, 47, about her epilepsy and her experiences since being diagnosed, so you can see a glimpse of what it’s all about and what we can do, as a community, to make this condition better understood.

When were you first diagnosed with epilepsy?

I’m not exactly sure between 38-40 years old, I went through a lot of tests for various things, at first the doctors thought I’d had a stroke and they tested for that.
I had 2 MRI Scans, 2 CT scans and 2 lumbar punctures to finally get to the bottom of it.

Had you heard about epilepsy before your diagnosis?

Yes, but I didn’t know what it really was.

How do you think it has most affected you and your family?

My partner Phil is always scared that I’ll have a fit when I’m out on my own, so he calls me all the time to see if I’m okay.  My daughter Shannon was worried at first, but not so much now.

Is there anything you want to tell people about epilepsy? Perhaps, something they don’t know?

Epilepsy comes in lots of different types, not all Epileptics shake and fall to the floor, some may just look like they are daydreaming for a second or two.

For anyone reading this has just been diagnosed, what advice would you give them?

If you’ve just been diagnosed, get as much information as you can from the doctor who deals with you or the epilepsy nurse if you have one. Don’t be frightened to go out, just go with someone can look after you if you need them until you feel strong enough to go out on your own, there is always someone out there that will help if you do have a fit. There are also epilepsy websites, Facebook groups and pages to go to. Some websites don’t like it if you use the word ‘fits’, they are officially known as seizures, so be wary of that.

Finally, is there any way in which being diagnosed with epilepsy has improved your life? Has it changed your perspective on epilepsy?

It has changed my life, when I was first told I had epilepsy, I was scared to go out on my own, I was scared to cross the road in case I had a seizure in the middle of the road, which so far I haven’t.
I’ve had seizures in the supermarket and people thought I was drunk and that upset me. I don’t have many really anymore, but I have stopped getting upset and try to laugh about it now.  I might have epilepsy but epilepsy doesn’t have me. I get on with life and don’t worry about it.

For more information, help, and support on epilepsy please visit www.epilepsy.org.uk